Inventory built for frames
Pair models with color/size SKU variants, per-location stock, cost lots, and a full adjustment audit trail — not a generic retail SKU list bent into shape.
Built for independent optical retailers
The point of sale that speaks frames, lenses, and lab jobs.
Catalog, register, lab orders, customers, suppliers, and marketing in one multi-store platform. Every sale is attributed to the associate who rang it up, every store's data is fully isolated, and the register keeps working when the internet doesn't.
- Installs like an app
- Keeps selling offline
- No clinical baggage
Main Street Optical
Register 2 · Ana R.
Scanning…
- Cart is empty
Total $0.00
- 6
- connected modules, one login
- 0
- clinical fields. Ever.
- 100%
- of sales attributed to an associate
- 1
- isolated tenant per retailer
From delivery to pickup
One flow, from the shipping box to the customer's face
SellWright POS follows a frame through the shop the same way your team does.
- 1
Snap the invoice
Photograph or upload a supplier invoice. AI reads the line items, you confirm, and stock lands in the catalog with its cost basis.
- 2
Print the tags
Every SKU gets a Code 128 hang tag or box label. Supplier UPCs stay on file too, so any scan resolves to one SKU.
- 3
Ring it up
Scan frames, lenses, and lab jobs into one cart. Split payments, take deposits, and PIN-switch associates without logging out.
- 4
Track the lab job
Follow each order from sent-to-lab to ready-for-pickup, with the customer notified the moment it lands.
Six modules, one login
Everything a frame shop runs on, in one place
No swivel-chairing between a POS system, a spreadsheet, and a lab portal.
Fast, associate-attributed POS
Barcode-scan checkout for mixed carts of frames, lenses, and lab jobs, with split payments, deposits, and PIN quick-switch on a shared register.
Lab order tracking
Every lab job tracked from order to ready-for-pickup, with lens specs stored as order data on the job — never as a standalone clinical record.
Customer & household profiles
Purchase history, household billing links, and channel consent tracked per contact — no medical fields, ever.
Suppliers & cost basis
Supplier SKU cross-references, purchase orders, and weighted-average or FIFO cost tracking that matches how frame invoices actually get billed.
Opt-in marketing & loyalty
Segment builder, flyer templates, and a lightweight loyalty program — sent only to customers who opted in, with consent tracked at every step.
Frame-native
Not a generic retail POS wearing an optical skin
SellWright POS's data model starts from how frames, lenses, and lab jobs actually move through a shop.
- Pair model → SKU variant structure matches how frames are actually bought and sold.
- Cycle counts show variance before anything posts, so a bad scan can’t silently overwrite stock.
- Installs to a desktop or tablet home screen and keeps ringing up sales if the connection drops.
- Every store is a fully isolated tenant — your data never mixes with another retailer’s.
Deliberately left out
Retail, not a clinic
If your shop sells eyewear rather than running exam lanes, you shouldn't pay for, or click past, features built for a practice.
- Eye exams and diagnoses
- Prescription validation or expiry logic
- Insurance claims and eligibility
- Appointment scheduling
Lens specs live on the lab order as order data. Nothing else.
See SellWright POS on your own catalog
Tell us a bit about your shop and we'll set up a short walkthrough with your own frames and stock.